Step out across any market in the country, and one would come across many statements related to bargaining. These would sound familiar to most who have shopped for their daily groceries, vegetables & fruits from local vendors. Chances are you’ve been one to bargain as well, unknowing of the consequences for the street vendor.
The negative impact of the pandemic has been deep and long-lasting on the country’s economy. It has also resulted in countless job losses across industries, but it has been particularly brutal for the unorganized and self-employed workforce. While street vendors are striving to get their lives back on track, a prevalent social-evil has been constantly lurking over their shoulders – Bargaining.
According to a social media survey, conducted by Colors Infinity, of over thirty thousand participants
While bargaining might save us just a little, it greatly affects the livelihood of the vendors and their families. Picking up the baton, Colors Infinity hopes to spread awareness about the repercussions of public bargaining practices through a new social media campaign – #BanTheBargain.
Talking about the initiative, Navin Shenoy – Head of Marketing, Youth, Music and English Entertainment, Viacom18, said, “Customers bargaining with street vendors is a not a new phenomenon, but the effects of bargaining are more severe now due to the pandemic. Understanding the plight of our local vendors and avoiding bargaining for a small sum will go a long way in helping them stay in business and sustain a livelihood for their families. Through #BanTheBargain, we’re trying to reach out to the general populace, and in a light-hearted manner communicate the message.”
The team at Colors Infinity has taken the pledge to not bargain with street vendors with a hope that others will realize the importance of supporting our campaign and follow suit.
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