Mumbai Police along with Cartoon Network launch 'Bachche Police Bulayenge' campaign
The campaign was flagged off on Children’s Day with an aim to spread awareness amongst kids to be informed and vigilant The Traffic Guide Project encourages adults to collaborate with the Police for the implementation of traffic rules
What's the story?
Mumbai Police and Cartoon Network, India’s leading kids’ entertainment channel, announced their partnership to unveil the city’s largest child safety and security awareness programme, #BachchePoliceBulayenge. At this event, Mumbai Police also launched the Traffic Guide Project, a community outreach initiative, the brainchild of Datta Padsalgikar- Commissioner of Police, Mumbai; to encourage adults to participate in patrolling and volunteering pedestrians and the general public, to obey traffic rules.
As a part of the campaign launch, two videos, featuring Cartoon Network’s popular character Kris, from Roll No. 21, educating children on traffic rules & regulations and stranger safety, were unveiled. With security becoming an alarming concern amongst parents, the campaign #BachchePoliceBulayenge aims at instilling the habit of approaching the police in case of an emergency and how can kids combat them together.
Kris will lead the campaign to grab the attention of the young audience and create awareness on:
- Following road rules & regulations
- Stranger security
- Dialling 100 in case of an emergency
- Being a responsible citizen
1500 kids pledged to be responsible citizens
Held at National Sports Club of India (NSCI), the event saw a turnout of over 1500 children from schools across Mumbai, who pledged to be responsible citizens. The partnership will see three more videos being released, as part of this campaign that aims to reach millions of kids at schools and recreational centres across the city. The campaign will also be leveraged jointly across social media platforms by Mumbai Police and Cartoon Network and the video will be showcased at various city multiplexes.
In pursuit of building a safe environment for our kids, the campaign, #BachchePoliceBulayenge aims to educate and sensitise children to be aware, responsible and adhere to societal rules and regulations. We want to enable them with all the right information so they grow up to be well-informed citizens and lead by example. Keeping this objective in mind, we found an ideal partner in Cartoon Network given their commitment to their young and impressionable viewers,” Datta Padsalgikar, Commissioner of Police, Mumbai.
As a global media entity, Turner International believes in understanding and connecting with its young viewers. Committed to developing responsible kids’ content, Turner uses this platform to further encourage a positive change and bridge the gap between children and Policemen today. Together with Mumbai Police, #BachchePoliceBulayenge, aims to widen the outreach and accelerate our engagement with kids through our grassroot school contact programmes,” Siddharth Jain, Managing Director – South Asia, Turner India.