This year, ReCircle is back with its biggest Diwali Waste Collection Drive in Mumbai, from October 14-27, 2024, with an aim to collect a staggering 40,000 kgs of waste (equivalent to 14 lakhs chips packets) diverting it from landfills and our water bodies back into the economy, thus ensuring complete traceability and transparency.
ReCircle’s evolution from a platform for scrap dealers to a clean-tech startup enabling businesses and consumers to stop plastic pollution, and more recently adopt textile waste recovery practices underscores the brand’s vision of taking action to achieve circularity.
Register for the drive: https://recircle.in/
Once registered, individuals and institutions will get a confirmation call confirming the pickup date, time & address.
“This year our mission is even more ambitious — to divert a staggering 40,000 kgs of waste and we believe in the power of community towards circularity to make this happen. Consumers are eager to incorporate sustainability and change their consumption habits. Which is why we believe every sign-up will have a significant impact in creating a cleaner Mumbai. With the drive, we can together recycle our #PuranaSamaan and keep it all out of landfills and oceans”, said Rahul Nainani, CEO & Co-Founder, ReCircle.
“The collected waste will be segregated by ReCircle’s informal waste workers or Safai Saathis at our Material Recovery Facility (MRF), Dahisar, Mumbai, where it will be cleaned, processed and bailed. This processed waste will then be sent out to recyclers who convert it into granules. The granules are then converted to new products”, said Gurashish Singh Sahni, COO & Co-Founder, ReCircle.
Formed in partnership with Dabur India Limited, all the proceeds from individual households, societies, schools, colleges and offices of #PuranaSamaan will be donated to ReCircle’s partner NGO for the last four years, St. Catherine School of Siena and Orphanage. The non-profit aims to provide a safe space for underprivileged children and empower them through education and rehabilitation-based projects.
Also Read: 15-Year-Old Mumbai Girl Becomes Asia's Youngest Recipient To Successfully Undergo Hand Transplant
The flagship initiative in Mumbai transforms waste into something truly valuable for those in need. By diverting waste with ReCircle, people are not just decluttering your space—they’re contributing to a brighter future for underprivileged children. Together, it's possible to turn waste into a treasure that makes a real difference.
Over the past three editions, ReCircle has consistently doubled its environmental and social impact. Starting with approximately 5000 kgs in 2021, the company reached 10,000 kgs in 2022, and 20,000 kgs in 2023. Last Diwali, through the hard work and dedication of our team, and the collective spirit of Mumbai, ReCircle met its goal by collecting 20,369 kgs. This festive season, ReCircle is, once again redefining the narrative around waste.
More information on the Diwali Waste Collection Drive —
Who can participate: Individuals, Households, Societies, Gymkhanas, Clubs, Schools, Colleges, Offices, Collaborative Spaces etc.
Where to sign-up: Sign up for a free door to door pick-up via form here: https://recircle.in/diwali/
Locations: ReCircle aims to reach over 3000+ households across Mumbai Western Line, Mumbai Central Line, Navi Mumbai
Dates: October 14-27, 2024
Types of waste: All types of dry waste including paper, cardboard, plastic, metal, glass, e-waste, clothing, footwear and utensils.
Logistics: 150+ Vehicles, 3000+ Gunny Bags, 150+ Volunteers, 150+ Workers
Share
Tweet
