Reliance JioFiber effect: Airtel Xstream Fibre launched in Mumbai

Airtel today launched its ultra-fast broadband offering Airtel Xstream Fibre to take on Reliance JioFiber. Priced at Rs 3,999 per month, Airtel Xstream Fibre offers unlimited broadband at 1Gbps.

Reliance JioFiber effect: Airtel Xstream Fibre launched in Mumbai

Consumers had been waiting for the launch of Reliance JioFiber for a while now. After much delay, the company announced its plans on September 5. Its biggest rival in the space, Airtel too has been working on plans and schemes through which it will continue to hold its market share and acquire new customers.

In line with that, Airtel today launched its ultra-fast broadband offering: Airtel Xstream Fibre. Priced at Rs 3,999 per month, Airtel Xstream Fibre offers unlimited broadband at 1Gbps. In this plan users also get Unlimited Landline Calls to any network in India along with exclusive #AirtelThanks benefits such as three months Netflix subscription gift, one year Amazon Prime membership and access to premium content from ZEE5 and Airtel Xstream app.

Talking about the launch, Sameer Batra, CEO – Broadband, Bharti Airtel said, “With growing proliferation of 4K HD content, high end online gaming and IoT, we have introduced the 1Gbps Airtel Xstream Fibre for connected homes and premises where multiple users and devices are online concurrently. Along with Airtel Xstream devices and applications, our latest Fibre offering will deliver end-to-end experience to customers with blazing fast speeds and all the content you need on a single platform.”

Airtel recently launched its converged digital entertainment play: Airtel Xstream as part of its vision of building a world-class digital entertainment ecosystem and make it accessible to customers through innovative devices and exciting applications.

As part of the Airtel Xstream device portfolio, Airtel has launched an Android-based OTT smart stick and an Android-based 4k Hybrid Smart Box that brings satellite TV and OTT content together onto the TV screen with the convenience of a single device, making any regular TV a smart TV. Apart from Mumbai, the services are available in Delhi, Gurgaon, Faridabad, Noida, Ghaziabad, Pune Bangalore, Hyderabad, Chennai, Chandigarh, Kolkata, Indore, Jaipur and Ahmedabad. 

It was expected that Reliance JioFiber will come with a killer plan and cause major disruption in the market but as of now, it does not seem to be a game-changer it was being made out to be. Recently, CRISIL too came out with a report that states that Reliance Jio with its current plans will not be able to generate churn in the market.

It states, “The lack of pricing aggression and non-attractive bundled pricing would result in limited disruption in the underpenetrated wired broadband market. Further, higher non-refundable deposit fee of Rs 2,500 and additional cost for premium.

Also Read : 5 Things to know about JioFiber

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