I feel privileged when kids like my films and shows: Rohit Shetty

Viacom18's kids entertainment channel, Nickelodeon Sonic brings forth its 8th IP of the franchise by recreating Rohit Shetty's popular film, Golmaal, into an animated series, Golmaal Jr.

By Jigar GanatraTelevision

Mumbai

I feel privileged when kids like my films and shows: Rohit Shetty

Over the last many years, broadcasters have seen an increasing interest in content among kids. The entertainment channel dedicated to cartoons and their shows has been loved by the audience. Both the quality and the demand for new episodes, characters, and concepts have kept the animation houses and the broadcasters busy. Catering to the same need, and by taking their product, a level up is Nickelodeon Sonic.

The channel, in association with Reliance Animation and Rohit Shetty Picturez has created their 8th IP of the franchise, by recreating the magic of Rohit's popular films, Golmaal, for the kids. Titled, Golmaal Jr., the show will see the characters from the film, entertaining the audience with their pranks, skills and a lot more.

Sharing the news, Nina Elavia Jaipuria, Head - Hindi Mass Entertainment and Kids TV Network at Viacom18 said, "Understanding of kids, their choices and their diverse entertainment needs has been central to us at Nickelodeon. We have hence always introduced the characters that are relatable, engaging and clutter breaking. The new show FOlmaal Jr.on Sonic is set to bringing further diversity and scale to the wide content library of the channel. Going forward, we will continue to enthrall kids with great stories and characters thereby maximising ROI so that we can introduce kids to more such immersive and engaging content experiences."

While interacting with the media, Rohit said, "I never thought there'll be the second part of Golmaal, and now after so many films, the journey is overwhelming. It has become a household brand, and after understanding the reactions, we thought of making it a part of Animation series with Reliance."

Adding his thought about his understanding of the animation space, he said, "The growth in the TV and digital space is gradual, and with this, we'll get a better reach. We did little Singham and now Golmaal Jr. is also going to make it there. With time animation will also improve. Parents inform us that they like Singham and Simbaa, which kids have loved. Now we think this as a responsibility, and keep them in mind when we make a film or a show because we reach out to the audience of all ages. I feel privileged to have kids like my show, and with the audience responding positively, I want to work hard and keep myself busy. With Singham, Simbaa and the franchise, we are creating our own universe. We thought of expanding it because the response is great from the audience."

After tasting success with films and animations shows, we asked him if he would venture into theatrical releases of animation films, he said, "I don't know at present. My journey of making animation shows on TV is doing well and I'm wanting to explore this space and get established. For anything to succeed and make a mark, the story and techniques have to be really good. But theatrical releases for us (at the production house), we are a young company and we will wait for the response, see for a year or two, and then take a call basis that."

Strengthening the legacy of the Golmaal movie franchise, Golmaal Jr. is an animated series that recreates the comic chaos of the film by pitting two pranks gangs against each other.