Flipkart launches Flipkart Plus — A coin-driven initiative

Flipkart’s new program comes as an effort to give its e-commerce rivals, a hard time. While, the initiative claims to be void of subscription fee, there is a catch.

Flipkart launches Flipkart Plus — A coin-driven initiative

E-commerce tycoon Flipkart launched Flipkart Plus, a new customer-loyalty program on August 16. The company has termed the initiative as an “India-first program”. However, this is not the first time that the homegrown startup tried to extend themselves with something like this. In 2015, they had tried launching Flipkart First, which was priced ₹500 annually but later the service was shut down. 

But this new initiative is something that is more than what meets the eye. The new enterprise will up the game for e-commerce portals with a host of benefits. Along the name Flipkart, the program does not consist of an annual subscription fee that you need to pay.

Also Read: Flipkart To Bring The Market To Your Home With Its Online Grocery Portal - Supermart

Users can subscribe to Flipkart Plus without paying an additional fee. The program is driven by a consumer’s loyalty towards Flipkart. It can be used on the mobile application as well as website. The program offers a range of benefits such as free delivery on specific products, faster delivery, pre-access to sales and other discounts.

While Flipkart claims of no additional fee for the subscription, the e-commerce website smartly is trying to increase its sales with an unnoticed catch. The subscription program works on a coin-based system. The user needs to have 50 coins to join the Plus program and the coins are put in your account on the basis of your purchase history.

In simpler terms, for every ₹250 spent, the user will earn one coin and the user can get only 10 coins on one transaction. This means that any user will have to spend ₹12,500 in five transactions to earn the 50 coins and become an annual member. However, the company will gift coins to the user if the consumer is a frequent user. All you’ve to do to access the coins is to click on the Join for Free button.

The coins will also earn you offers on BookMyShow, Café Coffee Day, MakeMyTrip, Zomato and ixigo.

• A ₹1,000 voucher on Flipkart

• A ₹1,200 voucher on BookMyShow

• An annual subscription to Hotstar Premium

• An annual subscription to Zomato Gold

• A ₹1,100 gift card for MakeMyTrip