Carrera (Eyewear) launched the campaign in India through an exclusive candid film of its vibrant brand ambassador, Ranveer Singh, which was premiered at the launch event last night in Mumbai.
In the heart-warming #DRIVEYOURSTORY film, Ranveer Singh will not only be seen talking about his life but also his struggles, the hard work, the passion that went into making his dreams come true and being where he is now. The film is shot by award-winning photographer, Denzil Machado.
Post the premiere of the film, Ranveer Singh took the stage and filled the gathering with his infectious energy, making the event unforgettable.
Resonating with the brand’s core elements, brand ambassador Ranveer Singh said, “I am very proud to be the brand ambassador for Carrera. The #DRIVEYOURSTORY campaign is close to my heart as it traces my journey to achieving my one big dream. Carrera is all about shaping personalities, for people who are forward-looking, authentic and I hope that through our association we will set a benchmark in this industry.”
Talking about Carrera’s #DRIVEYOURSTORY campaign, Kyriakos Kofinas, Managing Director IMEA and APAC for Safilo Group, said, “We are thrilled about Carrera’s new campaign #DRIVEYOURSTORY with the Bollywood sensation Ranveer Singh. We have had an amazing year of association with Ranveer Singh and he has added his charismatic flavour to the brand. It has been our constant endeavour to come up with innovative campaigns and collections that appeal to today’s millennials.”
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