Tencel Announces Its Partnership With PAUSE To Create A Sustainable Collection

With an increase in consumer awareness, brands and designers are now opting for sustainable fashion, from using recycled fabrics to producing multi-purpose materials, they have done it all. Sustainable fashion concerns more than addressing fashion textiles or products, it comprises of addressing the whole system. 

Sustainable fashion has been conceived as a niche fashion category catering to a specific set of consumers.  It's a major misconception that such brands tend to have higher prices with limited clothing options to choose from. Due to this consumers tend to move towards fast fashion i.e. catering to the higher supply which in turn produces more waste. These brands are in sync with the trends and styles without burning a hole in the pocket. However, slow fashion carefully curates and creates thoughtful fabric without generating much waste. 

Tencel along with PAUSE Fashion recently launched their collection which was titled ‘Ethical and Edgy’. It brings together the perfect balance of utility and multifunctional clothing. Each ensemble has been created with the utmost care and an eye for detail, allowing it to be worn and styled in different ways. This capsule collection featured a range of deconstructed separates – jackets that convert to dresses, dresses which convert to tops, making fashion choices limitless. To elevate the sustainability quotient, the embellishments used in the collection are created from recirculated fabric and fabric scraps. 

Ira Dubey at Tencel

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Commenting on the collaboration, Arpit Srivastava, Branding and Marketing of South Asia Lenzing Group said,

We at Lenzing are excited to have collaborated with PAUSE to create this capsule collection. With an increase in consumer awareness on the ecological strain created by the fashion industry, sustainability is the need of the hour. PAUSE has helped us to reinforce the importance of ethical clothing and innovations driven to increase interest among consumers towards sustainable fashion. The collection is trendy, while at the same time brings together the sustainability factor, redefining everyday fashion.

Speaking about the collection, Neha Modi and Neha Tham– Founders of PAUSE, 

At Pause, comfort is our top priority. Therefore it was only natural for us to gravitate towards TENCEL^TM fibres from the get-go. Our mission is to create slow fashion but using rapid innovation and technology in our raw materials. Staying true to TENCEL™’s core competency- each garment is light and breathable along with a plethora of performance features and at the same time is high on sustainability. The silhouettes are feminine yet androgynous, structured but at the same time fluid allowing the customer to express themselves and to choose who they want to be.

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Notably, Tencel fibres are derived from sustainably managed forests and manufactured using a closed-loop process that produces fibres with a significantly lower carbon footprint and thus helps lower the ecological balance.

Chhahat Khanna 

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