Fifth edition of Godrej L’Affaire goes digital

Godrej L'Affaire, a curated experiential luxury lifestyle platform by the Godrej Group, is back with its fifth edition. This year, unlike a one-day onground soiree, Godrej L'Affaire is going digital to celebrate the spirit of lifestyle over a fifteen-day period. This exciting digital avatar of Godrej L'Affaire will go live on February 14th and will end on February 28th.

With the theme #LiveItUp2021 for this year, L'Affaire will feature Celebrity live sessions, exclusive web-series launch, #LiveItUp sale with the biggest discounts on 40+ lifestyle brands along with flash contests, is lined-up for this power-packed 15-day lifestyle celebration by Godrej L’Affaire.

Arjun Bijlani, Shivangi Joshi, Surbhi Chandana, Gurmeet Choudhary & Debina Bonnerjee, Amol Parashar, Smriti Khanna, Aashka Goradia Goble, and Kunal Vijayakar, are all suing the dreadful year 2020. Shocked? Don’t be as they are all coming together for #LiveItUp 2021, a nine-part web-series which will be released during Godrej L’Affaire. The mini-series is a quirky courtroom theatrical where the year 2020, played by actress-comedienne Jamie Lever, will be put on trial for the disruptions it caused in our lifestyle.

Digital contests will run throughout the event where people can win exciting lifestyle hampers.

The fifth digital-only season will bring all like-minded lifestyle brands on a single platform. It will empower consumers to access lifestyle products across categories and avail the best-discounted deals available anywhere on e-commerce. #LiveItUp sale is one of the key highlights of this India’s coolest lifestyle affair.

Embarking on its memorable journey virtually, Godrej L'Affaire is set to offer people a chance to be part of a grand celebration of food, travel, art, design, fashion and music from the comfort of their homes. Thus, showcasing 'The Future of Lifestyle'.