Starbucks introduces 'Barista Pride’ to celebrate handcrafted coffee

Around 134 partners have come together to create 134 unique beverages which will be part of the initiative across all Starbucks stores in India

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Keeping its name and standard high, as always, one of the most popular beverage brands globally, Starbucks, is all set to take the beverage innovation to new heights. The team at the brand has planned to launch 134 new crafted beverages very soon under the new initiative called Barista Pride. 

This new move will show baristas from each Starbucks store feature a beverage unique to their store, conceptualized and created by themselves. Beverages like Turkish Espresso Praline, Chai White Chocolate Mocha, Winter Chocolate Cream and others will be served in stores across the country. The aim is to deliver the iconic ‘Third Place’ experience while strengthening commitment to innovation and coffee passion.

Talking about the same, Veetika Deoras, head - marketing, category, digital and loyalty at Tata Starbucks Pvt. Ltd., said, " “Starbucks is committed to delivering an unparalleled, unique experience for every customer. We are delighted to introduce ‘Starbucks Barista Pride’- a new coffee forward initiative which highlights the exemplary coffee skills of our Starbucks baristas and brings to our customers a wide range of artisanal beverages.  At Starbucks, we believe in celebrating each customer’s individual coffee preference and profile. For us each cup of coffee is unique and especially suited to the coffee palette of our customer. With a deep understanding of coffee, our Starbucks baristas personalize each cup to perfection. We are humbled to lead specialty coffee in India and initiatives like Starbucks Barista Pride are a tribute to our customers and reflect the Starbucks 47-year legacy of sourcing, roasting and serving world’s top Arabica coffee.”

The initiative will run across all Starbucks outlets in India until the end of February and it will enable the coffee-lovers to ‘coffee-hop’ and try these curated beverages. This attempt at delivering something new will showcase the talent and innovation the brand has to offer.

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