Spanish top-flight football league, 'La Liga', announced their tie-up with social media giants Facebook, which becomes official home for all LaLiga Santander matches in the Indian subcontinent.
The three-season deal commences with the 2018/19 season kicking off on August 17. All 380 first division matches of Spain’s top flight football league will be available for free to people on Facebook in eight countries: Afghanistan, Bangladesh, Bhutan, India, Nepal, Maldives, Sri Lanka and Pakistan.
The move marks a new dawn in sports broadcasting, bringing La Liga and its clubs closer to fans than ever before.
The Facebook community in the eight countries will be able to watch La Liga Santander coverage on a live and on-demand basis via multiple devices. Facebook did not disclose how much it was paying for the rights, which cost Sony Pictures Network $32m (£25m) last time they were for sale in 2014.
Every match will be available on the official La Liga Facebook Page as well as individual club Pages.
For major matches, viewers in the region will be treated to interactive studio coverage hosted by one of the subcontinent’s faces of football, Joe Morrison. Analysis will be provided by a pool of experts including former Real Madrid defender and four time La Liga champion Michel Salgado, as well as former Barcelona and Atletico Madrid midfielder Luis Garcia. In addition to the live matches, shoulder programming, including a full range of weekly preview shows and highlights, will be offered.
We are thrilled to team up with Facebook to bring the millions of LaLiga fans in the Indian subcontinent even closer to the action. La Liga sets the standard for football in the world and we are delighted that more people than ever before will have the opportunity to watch our matches live and for free through Facebook in the region,” La Liga President Javier Tebas
As home to the two most-followed sports clubs on Facebook and some of the world's most iconic footballers, La Liga has a huge global presence on our platform. Its popularity is notably visible in the Indian subcontinent, so we're delighted to be able to serve the community of fans there with free, live LaLiga matches for the next three seasons. We see this as a great opportunity to not only bring people together around world-class football, but also help LaLiga reach new audiences and grow its visibility in a key development market,” Peter Hutton, Facebook Head of Global Live Sports Programming.
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