Sony Pictures Networks India (SPN) has partnered with Facebook to telecast the Spanish top division football league, LaLiga, on television in India this season.
It was announced that with this deal, over 100 selected matches will be telecast on SPN’s sports channels, including the key clashes, El Clasico and Madrid Derby. The matches that will be telecasted will also be available for streaming on the company's OTT platform Sony Liv as well.
We have been committed to LaLiga for the past four years and we are excited to continue our partnership with one of the best football leagues in the world. This confirms our commitment to be the premier football destination for all viewers. TV is one of the strongest mediums in India and through this association, Indian audiences will continue to enjoy the LaLiga experience," said Rajesh Kaul, Chief Revenue Officer Distribution and Head - Sports, Sony Pictures Networks India.
La Liga is one of most watched sporting events globally and also home of football clubs such as FC Barcelona and Real Madrid. Facebook will live stream all the 380 matches kicking off the season this Friday free of cost in India which has 270 million Facebook users. Apart from India, the matches will be broadcasted on Facebook in seven more countries including Afghanistan, Bangladesh, Bhutan, Nepal, Maldives, Sri Lanka and Pakistan. The matches, both live and on- demand basis, will be available on the official La Liga Facebook Page as well as individual club pages.
We’re excited to team with Sony Pictures Networks India to give fans in India even more ways to watch La Liga this season. This partnership demonstrates our commitment to collaborating with broadcasters as we continue to explore a variety of different live sports business models,”Joyee Biswas, Head of APAC Sports Partnerships, Facebook
IT'S OFFICIAL/ES OFICIAL: #LaLigaSantanderIsBack on SONY! 😎
— SPN- Sports (@SPNSportsIndia) August 23, 2018
You asked for it, now you got it! 🤩
100+ select matches across the entire @LaLiga season! 🔥#SPNSports #LaLiga #LaLigaOnSony pic.twitter.com/8DQL3HEexx
Share
Tweet
