Maharashtra Real Estate Regulatory Authority (Maha RERA) was set up to make sure the common man doesn’t fall prey to fraud builders who trick people. The authority has served a notice to ‘Sai Estate Consultants’ (Chembur) for misleading advertisement.
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The advertisement was published under ‘Haware Builders’ with ‘Sai Estate Consultant’ being mentioned as the project’s marketing agent.
The company was fined a sum of Rs 1,20,000 for breaking Maha RERA regulations, according to Gautam Chatterjee. The company has also been asked to take the advertisement down.
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It is mandatory for the builders, agents and housing projects to be registered with Maha RERA. Their registration numbers need to be mentioned in the advertising articles.
The issue came to light after a complaint was lodged by Mumbai Grahak Panchayat's Varsha Raut who said that the advertisement gave the impression that the project was registered and approved by the real estate regulator.
This was Maha RERA’s first action since It was established on May 1.