Over 50% respondents wish to take a monsoon trip outside city limits: Report

Hill stations emerged as the preferred destination type with Ooty, Lonavala, Munnar, Shillong and Coorg raking in maximum consumer intent for travel.

Over 50% respondents wish to take a monsoon trip outside city limits: Report
(Representational Image)

Most years, summer is one of the highest travel seasons in India and traveller sentiment tapers off as the monsoons arrive, owing to the reopening of schools, traffic and driving conditions due to rain, among other factors. However, post-COVID-19, travel trends have shifted -- travellers are now looking to make up for lost vacations. As per global hospitality technology company, OYO’s Monsoon Travel Report 2022 which had a sample size of 1500 respondents, Indian travellers expressed high travel intent for intercity road trips, especially ones surrounded by nature, with a majority of respondents opting for hotel rooms with mountain and lake views. This indicates the rise in monsoon tourism across the country with a strong consumer preference to spend holidays closer to nature.

As per the hospitality technology platform’s domestic travel study, Indians have a mixed bag of preferred destinations for monsoon. Among preference for the state, with nearly 18 per cent of respondents opting for Uttarakhand, the famous pilgrimage and leisure destination becomes the top monsoon destination of choice, followed by Goa, Kerala, and Maharashtra. Interestingly, among cities, the hill destinations of Ooty (20 per cent), Lonavala (16 per cent), Munnar (11 per cent), Shillong (11 per cent) and Coorg (8 per cent) ranked in maximum consumer intent for travel.

While short trips are usually popular during the monsoon season, with 54 per cent saying they would take a trip between 1-3 days, a significantly high 33 per cent also expressed interest to head out for a week-long monsoon trip. The trend to head out on longer vacations can be attributed to flexible remote and hybrid work policies popularised by corporate India during the pandemic. Approx. 84 per cent of consumers prefer booking their travel and staying closer to the date.

As experiential travel becomes one of the top trends in the travel and tourism economy, consumers are looking at serene locations to spend quality time with family and friends. As per the survey insights, a majority of consumers (40 per cent) were inclined towards booking hotels with a view, followed by unique stays such as tree houses and cottages in the woods, stays surrounded by scenic lush hills and/or by the beach. This indicates consumer desire for “ecotherapy”, a rising trend among today’s evolved travellers since the pandemic restricted travellers within the periphery of their residence due to lockdowns.

When it comes to go-to travel essentials for monsoon trips, an astounding 48 per cent of respondents picked earphones as their top choice, while raincoats were a far second with nearly 30 per cent of votes, followed by umbrellas, zip-lock bags for electronic devices, warm shawls, sunglasses, books and mosquito repellents.

Some more interesting monsoon travel trivia

  • Every 1 in 4 respondents would like to experience their dreamy Bollywood rain moment with Kiara Advani. Among Bollywood actors, Hritik Roshan was the top choice among respondents.
  • Social media plays a huge part in influencing travel decisions today. This monsoon, travellers are looking forward to some serious rainy travel inspiration from travel influencers.
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