We all want hair and skin that is healthy, glossy, and full of life. However, unlike those TV advertisement promises, this Bangalore-based True Frog focuses on no harmful chemicals for their products that helps to achieve healthier and happier hair and skin.
Founded in January 2020, by a trio of professionals from diverse, yet relevant backgrounds, True Frog, a leading Indian origin personal care brand, focuses on supporting what is naturally given to you, by letting it shine in its truest form. True to its name, they do not speak half-truths, advocate no questionable ingredients, and make no exaggerated claims with scientists and Cosmetic Technologists with over 15 years of experience.
In a conversation with Mumbai Live, Chairman and Managing Director of True Frog Subrata Nag and Co-founder and Chief Research & Development Officer Sarika Mangesh, they spoke about how the product promotes Indian government’s initiative of “Vocal for Local” and their future endeavours.
Talking about its goal, the Subrata Nag, said, “We have a very simple vision to build an organization which brings out the products that are best in the class and at the same time is affordable for the Indian masses.”
At a time when nationally everyone is promoting “Vocal for Local” products, True Frog had conceptualised it way before. “We are using a traditional Indian concept of beauty or wellness with a modern science, but without forgetting your roots,” said Subrata Nag, adding, “If everything goes well, we would like to see your products not only within India but also, outside India, maybe a couple of years later.”
Every True Frog product offers essential goodness that nourishes and restores, through a unique formulation of only the finest and safest ingredients, present in their optimal proportions for greater effectiveness.
Sarika Mangesh, also a trained cosmetologist, along with her small team of three people, has been formulating those products at home. “TrueFrog is just like a dream, which has come true for me. And as a girl, young child, I was always fascinated by beauty products. So I posted my professional qualification in cosmetology. Since last 15 years, I have developed most of this skincare and hair care products. But when we were stepping into the market, many things needed to be considered. We had to offer an exceptionally good quality product that will match up to an international standard. However, we also had to consider the budget for the locals too".
Explaining about claims made of natural and chemical free products, Sarika said, “It is likely impossible of any product to be chemical-free. However, the chemicals we are using those are safe on human skin and environment friendly too. Besides, we have also mentioned in our products too regarding whichever chemicals or ingredients are being used in it.”
Due to COVID-19 crisis, many startups and businesses did suffer losses and failure to recover it some of them had being shut down. Similarly, True Frog had to face its own share of obstacles during lockdown. “Since we started few months prior to lockdown, our supply chain of ingredients got affected and then we decided to launch our prototype in stages.” “In March, 2021, we are planning to launch five projects. In a similar manner, we have decided to launch five products every quarter and making a portfolio of all 20 to 25 projects by next year,” she exclaimed.
“We will bring in some of the niche product like that we identified for the curly hair, that is a growing community, and they don't have that much quality products available in India. However, our motto for all the products will remain the same of international quality standards with affordable price,” Sarika concluded.
Presently, True Frog has five hair care products -- Shampoo for Curls (enriched with chia seed extract to handle humidity, quinoa protein to restore hydration and other antioxidants to provide curl definition), Everyday Hair Conditioner (avocado butter & tender coconut water), Anti Hair Fall Shampoo, Anti-Dandruff Shampoo and a Deep Conditioning Hair Mask.
Share
Tweet
