Ad guru, actor Alyque Padamsee dies at 90

He was called the "brand father of Indian advertising" and was also felicitated with a Padma Shri in 2000.

Ad guru, actor Alyque Padamsee dies at 90

Renowned ad guru and actor, Alyque Padamsee, passed away today in Mumbai at the age of 90. 

Widely called the "Brand Father of Indian advertising", Padamsee  also served as the head of Lintas India, and with his dedication, made it one of the top advertising agencies in the country. 

He was the man behind some of the most popular advertisements of India, by developing characters and campaigns such as the Liril girl, Hamara Bajaj, MRF muscle man, and others. He was also felicitated as the "Advertising Man of the Century" by The Advertising Club in Mumbai, a Padma Shri in 2000 and a Sangeet Natak Akademi Tagore Ratna in 2012.

During his career as an actor, Padamsee made a name with his role as Muhammad Ali Jinnah in Gandhi, a 1982 historical drama.