As reported earlier about Pihu getting listed in the ‘Guinness Book of World Records’ for its weird marketing plot. Some people received a random call with a wailing sound from a child asking for help, gets abruptly cut. When called back, you get to hear the trailer of ‘Pihu’. However this marketing strategy did not go well with a section of people, director Vinod Kapri says the intention was only to draw attention to a movie which is offbeat.
People took to their social media platforms and slammed the strategy by writing a horrible idea, inhuman and desperate promotion strategy, totally disgusting, traumatizing and disgusting.
Explaining about the strategy Vinod Kapri told to media, “There are many people who didn't like that, but when you do such films offbeat, out-of-the-box, unique kind of films, and when you don't have a superstar, when you don't have a big director, sometimes we try to get attention. Many people didn't like the idea, but there are many people who told us that after that particular phone call, they got to know about 'Pihu' and they will watch the film."
Adding further he mentioned, "We know how to pick stories and which part of the story we should pick, so my media friends pick the negative side of stories. There are many people who wrote on Twitter that they got to know about the film from that phone... So, for some people it works, for some people, it doesn't work. But the intention was to get people to know about the film."
Pihu is slated to hit the theatres on November 16, 2018
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