The makers of the upcoming thriller film 'Pihu' have opted for an intense marketing strategy for the promotion of the film.
Several people received a call from an unknown number and when they answered the call, a weeping child was asking for help. People were left helpless, and confused when they received the call from a two-year-old girl called ‘Pihu’. However, when the folks found that this was a promotional ploy, they felt very bizarre and infuriated.
I just got a call from a child named Pihu who wanted desperate help. No. was 7024720657. THIS KIND OF MOVIE PROMOTION IS DISGUSTING TO SAY THE LEAST.
— Karan Bhardwaj (@journokaran) October 26, 2018
Got a call from an anonymous number. A baby was asking about her mother and dad, and hung up. Disturbed, I called back, heard recorded message to watch Pihu on 16th November. A horrible idea
— Ajay Lodha (@ispastwadi) October 27, 2018
Got a call from an anonymous number. A baby wailed about her mother and dad, and hung up. Disturbed, I tried calling back in vain. Got a message with a link to help the child. A link, as it turns out, of #Pihu's trailer. A horrible idea, a disgusting invasion of privacy.
— Sudhir Srinivasan (@sudhirsrinivasn) October 26, 2018
The trailer of ‘Pihu’ has gripped the nation with its last dreadful scene wherein the tiny tot is seen jumping from the balcony railing to get her pink doll, which has fallen down.
Director Vinod Kapri’s stint of featuring a two-year-old child actor in a thriller has been selected by the Guinness Book of World Records. Produced by Ronnie Screwvala and Siddharth Roy Kapur the film is all set to release on November 16, 2018.
Although the movie has been listed by the Guinness Book, the question which is triggering us is that is it really reasonable to play with the audiences’ emotions in the name of a marketing ploy?
That just sounds horrifying! Who thought up of this stupid way of promoting it?? #PIHU https://t.co/Qw4AK6GoxY
— Mama Miyan (@mamaNmiyan) October 26, 2018
Piss-poor marketing strategy though. Not sure who they think is going to be attracted to see a movie with this theme, more so after the trailers and the tasteless phone calls/SMS #Pihu
— pythagorean_nematode (@average_joeshi) October 27, 2018
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