In a what is being termed as a historic move, HUL decided to drop the word "Fair" from its very popular Fair and Lovely brand. The timing of this dropping could not have been more appropriate. World over, people have been campaigning in regards to Black Lives Matter.
Bollywood actress to has come in support of this move. She took to her Instagram to share a picture that reads, "Not Fair but lovely". Explaining the T-shirt in the caption, Richa shared that she had indeed got the T-Shirt printed back in 2005. Her captions further says, "Before you attack the brand for only paying ‘lip service’, please remember, it takes many generations for ideas to change. There is demand and hence there is supply...We have been told since we were children, that fairness is the only definition of beauty! It is also another unfortunate byproduct of colonialism and casteism! But it’s 2020, and a lot of BS is getting dismantled!
Talking about her own journey Richa shared that it took her many years to start loving her complexion. "It took me many years of unlearning to gain confidence and start LOVING my complexion! Der aye durust aye, (Better late than never) I say," the Fukre actress wrote.
She even went to explain that even a minor font change takes thousands of meetings and she hopes this change helps in bringing the change in the mindset for people.
Richa’s post comes in after many questioned if changing the brand name is enough. Twitter users have been questioning whether this will be enough to change the mindset of the people that have forever harboured a bias towards the fair complexion.
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