Wine to be sold at departmental stores soon; State govt. proposes new policy

As per reports, the new policy, once implemented, will allow private establishments to sell wine and also open wine bars across Maharashtra.

Wine to be sold at departmental stores soon; State govt. proposes new policy

The state government of Maharashtra, in a recently held meeting, has proposed a new policy basis which wine will soon be sold across departmental stores in Maharashtra. As per reports, officials have proposed the concept of “walk-in stores” by imposing a nominal excise duty of 10 per cent as a part of the policy, of which wine is one of the products. 

The policy also includes permitting retail outlets and private establishments to allow wine bars in the city and also to sell wines, which as of now is allowed only in the wineries. This move has been allowed keeping new marketing prospects in mind which will allow the sales of wine in the city. Separate wine racks can be created by departmental stores where products can be purchased once the policy is implemented. Report regarding the same was published in the Hindustan Times

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Official information regarding the policy, tax holidays and other trade aspects are expected to be announced soon. Data released about the liquor trade reveals that the sales of wine in 2020-21 was much less than the sales of other liquor combined. 

As of now only wineries are allowed to open retail outlets which limits the sales, however, once the policy is implemented, licenses can be given for other establishments to sell wine which could potentially increase the sales. Activities and events can also be organised to boost the promotion and sales. These steps can help several small producers of wine and improve the supply chain. 

Data suggests that 72 out of the 110 wineries are in the state of Maharashtra, of which only 20 produce wine and are mostly located in Nashik since the grapes used to make the products are grown here. 

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