Youth digital platform Yuvaa's 'Dear Aunty' aims to address patriarchal conditioning

We’ve all become tired of hearing taunts and comments from many aunts around us, who seem to exist to make us feel inadequate about ourselves.

A recent viral video of a lady shaming a girl for wearing ‘short clothes’ raised an important nation-wide conversation about the society we have created around us, where we are okay with unnecessary, harsh and inappropriate comments, that causes more harm to young women than it helps them.

In fact, the viral video has garnered large-scale attention among all women alike because the middle-aged woman in it went on to address the men present at the public space to ‘go ahead and rape’ the girl who she aimed her comments at, only because she didn’t approve of the length of the shorts that the girl wore. But is the girl at fault? Are her clothes at fault? And even though her language and thinking must be condemned, is the middle-aged women as a fault? Or is it our collective mentality that reinforced patriarchy and pits women against women? As must as we must outrage about rape, should we also not be talking about rape culture?

Taking this into consideration, and acting upon the same,  Yuvaa, a new youth platform has made a video titled Dear Aunty aimed at empowering young Indians through empathetic, emotional,  and meaningful video content on issues that matter to the youth. This aims to start a dialogue between 'those auntys' and young girls. By unlearning hundreds of years of patriarchal conditioning, if women of different generations come together, we can yet achieve the gender-equal world we fight for.

Digital stars Aisha Ahmed, Yashaswini Dayama, along with social influencers Shreemi Verma, Sulagna Chatterjee, Preeti Hansraj Sharma, and Simran Mishra join the young women of Yuvaa to talk about not just how bad things are, but how we can fix it to create a fairer, safer and kinder world.

The video, that was launched on social media recently, has been shared by many celebrities like including Nakuul Mehta, Aahana Kumra, Maanvi Gagroo, Sumeet Vyas, Naveen Kasturia, Amol Parashar and many more. The video was also posted on the official #MeTooIndia twitter handle.