On Tuesday, December 14, Netflix slashed its monthly subscription prices by up to 60 per cent in India. This by many is believed to be a way to woo customers considering the array of competition in the OTT media sphere in India.
It's happening! Everybody stay calm! 😱
— Netflix India (@NetflixIndia) December 14, 2021
In case you missed it, you can now watch Netflix on any device at #HappyNewPrices. pic.twitter.com/My772r9ZIJ
Here’s a breakdown of Netflix prices for you:
In the Indian market, Netflix competes with Amazon Prime Video, Hotstar, alongside other local companies.
Recently, Amazon proclaimed that would raise the price of its yearly membership in the country by 50 per cent to INR 1,499. Apart from this, monthly and quarterly fees will also be increased. On the other hand, Disney+ Hotstar is available for INR 899 a year onwards.
Therefore, speculations have been made that this move by Netflix is an attempt to capture a greater market share. Moreover, users also took to Twitter to share their reactions to the news.
Netflix plays 🎅🏻, slashes subscription price by ₹150. I like this gift 🎁 @NetflixIndia … Thank you! 😊
— Proma❄️ (@promanautiyal) December 14, 2021
#netflixindia lowers its subscription prices in India by 60%*
— Tweetera🐦 (@DoctorrSays) December 14, 2021
Me to my rich frnd after subscribing 149Rs plan : pic.twitter.com/Uw69ZnaePD
But Some things will never change between friends. 🤷♂️#Netflix #netflixindia #NetflixPrice pic.twitter.com/CVRl5CPOtz
— Canvas Craft Media (@CanvasCraftM) December 14, 2021
The international streaming platform paved its way into India back in 2016. Since then, it has been offering plans that begin from nearly INR 500. Since its presence in the Indian market, it has not only altered its prices but has also introduced a mobile-only plan.
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