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Why does India need an economical holistic e-commerce software solution?

In an interview with Mumbai Live, the growth lead of Fynd, Ragini Varma, explores on various topics from the need of economical holistic e-commerce software solution in India to changes in the functioning of e-commerce post pandemic.

Why does India need an economical holistic e-commerce software solution?
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Founded by Farooq Adam, Harsh Shah, and Sreeraman MG in 2012, Fynd is an e-commerce software solution company that reduces the complexities of adding new brands, channels, store locations, fulfilment centres, and more.

Integrate tailored solutions for your website, app or retail spaces. So far it has collaborated with over 600 brands and 10,000 stores. Products: GlamAR.io, Erase.Bg, Fynd Trak.

Fynd claims to deliver self-serving, scalable cognitive solutions that empower users. The company is headquartered in Mumbai and currently employs 300+ spread across design, engineering, data science, operations and business development.

In an interview with Mumbai Live, the growth lead of Fynd, Ragini Varma, explores various topics from the need for economical holistic e-commerce software solutions in India to changes in the functioning of e-commerce post-pandemic. 

What was the purpose or motive behind starting an e-commerce platform?

 Fynd Platform enables all brands-from homepreneurs to enterprises, to take their business online. While this might seem like a tedious process to many, using Fynd Platform brands can just plug and play their products and start selling online! The main purpose of building Fynd Platform was to ensure that every business type, like SME’s with retail presence to small business owners have a platform where they can sell their products and manage their catalogue and inventory.

 All in all, Fynd Platform is a complete e-commerce management suite and has innumerable features available for any type of e-commerce transaction. The leverage that this platform has over other available retail tools is its true omnichannel potential compared to other multi-channel platforms. Thus making the retail data available across all channels.

According to you, what is the reason behind the rise of new e-commerce brands?

Going where your customers are. Since COVID-19 hit, retail stores have taken the jump and shifted online. Having an online presence is imperative for your brands' growth. With more e-commerce brands having a social media presence you just can’t miss having an online presence.

Can you elaborate on changes in the functioning of e-commerce in the pre-Covid and post-Covid era?

In years to come, we will look back at 2020 as the moment that changed everything for everyone. Nowhere else has unprecedented and unforeseen growth occurred as in the digital and e-commerce sectors, which have boomed amid the coronavirus crisis. Post COVID, strong uptake of e-commerce has taken place across regions, with consumers in emerging economies making the greatest shift to online shopping. All in all, brands that have harnessed the true potential of e-commerce will be better placed to benefit from national as well as global markets for their products and services in this digital economy, while those that fail to do so risk falling behind even further. 

Does e-commerce cater to audiences from rural areas too?

Fynd Platform has a wide logistics network catering to 19000+ pin codes across India. We firmly believe that customer is king and should be able to shop irrespective of their location. 

Why does India need an economical holistic e-commerce software solution?

Nearly 90% of the retail market in India is unorganized. From small Kirana stores to homepreneurs, these brands reach only a certain section of people/neighbourhood. There is another sector where Instagram as a mode of shopping is slowly increasing, but without any online presence, brands lose customers. To avoid this, it is imperative to have one channel where you can manage your entire inventory and also orders for different marketplaces like Amazon, Myntra, Flipkart and more!

What makes Fynd Platform a go-to solution for small retail brands?

We want people who are just starting out to have all their all business needs sorted at one place. That is why Fynd platform is an integrated solution with website creation, logistics support, payment gateway and marketing at one place. Instead of integrating different solutions, we let brands have one platform with all solutions.

How user-friendly is the Fynd Platform for millennial retail entrepreneurs?

Fynd Platform website is built in a way that a single person running their e-commerce store to a team of 100’s can easily integrate their products. Even if you are not an expert in creating a website or mobile application, you can get it done from Fynd platform in less than 10 minutes.

How is Fynd Platform promising growth amongst SMEs in the Post-Covid era?

As a business entrepreneur, it's imperative to take your business where your customers are. The retail landscape has seen a huge shift from retail stores to e-commerce marketplaces and now brands are creating their own website. With COVID-19 wreaking havoc, it becomes important that brands don’t rely on only one source for business. You can upgrade your online and offline business with the most powerful retail management suite. 

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