With a combination of culture and entertainment, Zee Talkies has been successfully entertaining Indian audiences since its inception. The channel is introducing a grand sports entertainment platform ‘Maharashtra Kusti League' with the tagline of ‘Takadichi kusti ani manoranjanachi masti’.
Zee Talkies has always entertained audiences with differentiated movies and entertaining shows concepts. With the introduction of the ‘Maharashtra Kusti League’, Zee Talkies brings its viewers a sporting extravaganza that is fundamental to the essence of the Maharashtrian heritage.
Mr. Sharad Pawar, President National Congress Party and Head of the Maharashtra Wrestling Federation along with Subhash Chandra, Member of Parliament, Rajya Sabha were present at the event and addressed members of the media.
Wrestling (Kusti) is an integral part of the Maharashtrian legacy and is intrinsic to most household from the region. With young men having grown up in the wrestling culture, many have become professional wrestlers that have won accolades for the state and the nation. Zee Talkies has launched this prestigious platform, to build admiration for this traditional sport and to ensure that it reaches every single home in Maharashtra. We hope that through this initiative, we will bring focus to players who will not only be able to represent the state and country in the upcoming 2020 Olympics in japan in 2020, but also bring fame and pride to the wrestling fraternity of the country.”
Bavesh Janvalekar, Business head Zee Talkies and Zee Yuva
Share
Tweet
