Sony revamps sports channels; names Sachin ambassador
On Tuesday, July 18, Sony Pictures Network India (SPN) announced Master-Blaster, Sachin Tendulkar, as SPN’s Ambassador for sports as it groups its sports brands together under the business vertical- Sony Pictures Sports Network (SPSN).
With the addition of two new HD channels, SONY TEN 2 HD and SONY TEN 3 HD, 11 channels in all are dedicated to bringing domestic and international sporting action for the viewers.
SPN’s rallying credo of ‘Go-Beyond’ reflects my beliefs and resonates deeply. Among many things that sports have taught me, is the ability to push the boundaries and raise the bar by stretching myself beyond limits. Even when one has reached the pinnacle of success, the learning never stops. In direct and indirect ways, sports trains you to continuously become a better version of yourself. I shall always remain a student of sports because, for me, sports inspire life. It is a privilege to associate with Sony Pictures Network to curate a culture of multi-sport viewing in the Indian subcontinent. As SPN’s Ambassador for Sports, I am going to personally call out for this change,” Sachin Tendulkar.
“The future of sports is multi-sports. Therefore, we want to engage viewers in a multi-sports milieu. As SPN’s Ambassador for Sports, Sachin echoes our sentiment and intent to grow the viewership of different sports,” NP Singh, CEO of Sony Pictures Networks India.