The Maha Mumbai Metro Operation Corporation Limited (MMMOCL) is exploring non-fare revenue sources such as advertising for the Metro 2A (Dahisar-DN Nagar) and Metro-7 (Dahisar E-Andheri E) corridors which are expected to be operational by May 2021.
The non-fare revenue policy has been initiated to reduce the dependency on traditional methods such as collecting fares from the commuters. It propagates other revenue-generating methods like selling spaces at railway stations to media buying agencies for installing advertising hoardings and billboards, providing radio and video content through wifi on stations and on trains, leasing out spaces at platforms to ATMs and selling branding of rights of trains and stations to FMCG and other companies.
According to a recent study, metros across the country are facing huge losses as a consequence of the coronavirus induced lockdown. Moreover, sub-optimal monetization of non-fare revenue options such as commercial space leasing, advertisement space leasing, property development, land monetization, have also been contributing factors.
In other news, Mumbai’s operational metro corridor, Metro one, built on public-private partnership, with Anil Ambani’s Reliance Infrastructure may be taken over by MMRDA. The MMRDA has been working on 10 metro corridors across Mumbai, however, none of them has been on the public-private partnership model. At the moment, the corridor has connectivity with the Western Railways at Andheri and Central Railways at Ghatkopar. In 2021, it is touted to have connectivity at DN Nagar on Link Road and Western Express Highway station in Andheri east.
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