Along with passengers, Mumbai's Lifeline is also preferred by advertisers. Parel dominated the e-auction for non-digital media advertising rights. Advertisers gave the most preference to Parel station.
Parel station got the highest bid and now the railway will get an annual revenue of INR 32.4 lakh from this station. Advertisers recognised the importance of Parel station and seized this opportunity for brand exposure. Thakurli station also received the second highest bid, winning the favour of advertisers. A bid of INR 26,75, 340 rupees was placed on this station. Due to its strategic location, Thakurli station became popular with advertisers.
Kopar station in Mumbai division of Central Railway was the third highest bid. So now Central Railway will get an income of INR 18,15, 300 rupees per annum through Kopar station. A bid of INR 6.50 lakh was also placed on Asangaon station as it has the highest number of passengers and also the most opportunity for brand exposure. Similarly, the Lokmanya Tilak Terminus (LTT) station was also bid for INR 6.33 lakh. Tilak Nagar station, which attracts daily commuters, also won a bid of INR 4 lakh.
Considering the brand visibility at Guru Teg Bahadur Nagar (GTBN) station, advertisers bid INR 3.50 lakh for this station. A bid of INR 3.40 lakh per annum was made for Sewri station. On the Dolavli station, only INR 30,000 were placed as a bid.
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