The BCCI (Board of Control for Cricket in India) has signed a new deal with apparel and athleisure wear brand MPL Sports. The company will be the new kit sponsor as well as the official merchandise partner for the Indian Cricket Team. MPL Sports is a sub-brand of Mobile Premier League (MPL) which is an e-sports platform based out of Bengaluru.
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MPL was recently associated with Indian Premier League (IPL) teams Royal Challengers Bangalore and Kolkata Knight Riders. As part of this new deal, MPL Sports will design and produce cricket jerseys for the men’s, women’s and Under-19 Indian cricket teams.
BCCI and MPL Sports have entered into a three-year partnership effective from November 2020 until December 2023. This comes as a four-year deal with global sports brand Nike came to an end in September 2020. Jerseys designed by MPL Sports will make their debut in India’s upcoming limited-overs and test series in Australia which starts off with the first ODI in Sydney on November 27.
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MPL Sports will also sell licensed Team India merchandise including jerseys at affordable prices, the company said. Other items sold via MPL’s platform will include cricket equipment, wrist bands, shoes, as well as face masks among other accessories.
“We are delighted to announce the dawn of a new era for Indian cricket with the appointment of MPL Sports for the Indian men’s and women’s national cricket team until 2023,” BCCI President and former India captain, Saurav Ganguly said.
Abhishek Madhavan, SVP, Growth and Marketing, MPL and MPL Sports, said - “Associating with the Indian national cricket team is a matter of huge pride for us and we want every fan in the country to feel the same way and have access to the merchandise they can proudly flaunt.”
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