Over 45 crore viewers enjoy Sangeet Setu concert featuring Lata Mangheshkar, Asha Bhosle and other musicians

ISRA’s Sangeet Setu virtual concert also saw names like Sudesh Bhosale, Sonu Nigam, Yesudas and many others. The event garnered a viewership of over 12 crores, over three days, between April 10-12, 2020. It was organised to support 'PM-Cares' initiative

Over 45 crore viewers enjoy Sangeet Setu concert featuring Lata Mangheshkar, Asha Bhosle and other musicians

Having won hearts the world over with Sangeet Setu, a series of virtual concerts by 18 Indian artists, fans and netizens were bedazzled in the middle of the 21-day lockdown. Aired across various portals, the concert witnessed an enthusiastic audience of over 5.6 crore viewers on the first day and over 6.5 crore viewers on the second day! The concert has been organized and conceptualized by the Indian Singers Rights Association (ISRA) to support PMCares Funds against COVID-19.

Hosted by superstar Akshay Kumar, Sangeet Setu saw an opening act by the legendary singer Asha Bhosle with her melodious voice winning hearts across the globe.

Veteran playback singer Sudesh Bhosale, who was also a part of the Sangeet Setu virtual concert along with Asha Bhosle, S.P. Balasubramanian, Udit Narayan, Kumar Sanu, Hariharan, K.J. Yesudas, Sonu Nigam, Suresh Wadkar, Kailash Kher, Salim Merchant, Shankar Mahadevan, Anup Jalota, Kavita Krishnamurthy, Alka Yagnik, Pankaj Udhas, Shaan and Talat Aziz was available for comment. “It is always a pleasure to perform for everyone in India on a unified platform. Some of the biggest names of the Indian music industry were roped in,” said Sudesh Bhosale.

On behalf of ISRA, CEO Sanjay Tandon said "ISRA decided that leading Singers of the Country will entertain the masses and try to lighten their stress, strain and depression and I thank all the artists who have made themselves available for this National Service. I would also like to thank MPC and XP&D to have partnered with us in this effort."

Narendra Modi, Honourable Prime Minister of India, expressed his happiness at this initiative when he tweeted, “Excellent gesture! Kudos to the artists for coming together for this." After Day 1 of the enthralling virtual concert, he tweeted, “Seeing such wonderful performances will make you happy."

More power to ISRA and the Indian music industry who stand united in these trying times!

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