Bringing back the Joy of Reading: Airtel and Juggernaut announce FREE access to thousands of e-books

Bringing back the Joy of Reading: Airtel and Juggernaut announce FREE access to thousands of e-books

Amid growing cases of COVID-19 in India, there has been a complete lockdown imposed till April 15. During this time, citizens can go out only to buy essentials. Only shops selling essentials or those engaged in essential services can venture out of their home. 

During this time, a lot of people are looking at bonding with their family and also resorting to watching a lot of content online via streaming apps. There is also be a keen interest in catching up on books. While a few had their favourite paperbacks handy the rest have to rely on online resources. 

Keeping the interest of these consumers in mind, Bharti Airtel (“Airtel”), has announced that thousands of titles on its e-books platform – Juggernaut Books (formerly known as Airtel Books) will be available for free for all its customers.  

In a statement, the company shared that, "As India stays at home to support the Government’s efforts to contain the spread of COVID-19, readers can now access thousands of top books and novels on Juggernaut Books for FREE by simply downloading the app (Android/iOS) on their smartphones".

Top titles on Juggernaut Books include:

  •     The CEO Factory by Sudhir Sitapati
  •     Bottle of Lies by Katherine Eban
  •     Early Indians by Tony Joseph
  •     Mind Without Fear by Rajat Gupta
  •     Pyjamas are Forgiving by Twinkle Khanna
  •     12 Week Fitness Project by Rujuta Diwekar
  •     Kohinoor by William Dalrymple
  •     Century is not Enough by Sourav Ganguly
  •     Good Economics by Abhijit Banerjee and Esther Duflo

  Says Adarsh Nair, Chief Product Officer, Bharti Airtel, “In these unprecedented times, Airtel and Juggernaut are trying to make sure that people have more options to stay engaged as they observe social distancing. And what’s better than getting back to reading. At Airtel, we will continue to innovate and bring exciting digital content to customers across our platforms.”  

   Adds Chiki Sarkar, Co-Founder, Juggernaut Books said: “We set up juggernaut to find a new kind of reading and a new kind of reader for a changing India. That’s why we felt very strongly about doing something original and imaginative with the coronavirus and the country going in lockdown and people spending more time on their screens.

Juggernaut Books offers e-books and novels across a wide range of genres – love and romance, business, history and politics, fitness, diet, spirituality and classics.


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